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Benefits of S.E.O

As a marketer that works with web developers daily, I know that content may not be top priority on their long list of to-do’s. However, for the success of a company, it is essential. If your team doesn’t have a designated marketing person or team, and you’re not a seasoned content creator, I have 3 letters for you to learn: S.E.O.

 

So what is SEO? It stands for search engine optimization. Basically this represents guidelines for gaining traffic to your website (or one you’ve been hired to create), and doing it organically. What is organic traffic? This is the results people see without being targeted, no paid ads, no cold calling - just desired results because your company offers something that they are interested in. 

 

Today’s market is extremely competitive, so it is important to take every step in making sure that your webpage stands out and is easy to find. Think about how you find information daily… how to make fried chicken? Where to get your car fixed? Or even when a new movie is being released? You search for it, online, right? 9 times out of 10, you’re probably going to run a search for it on a site like Google, right? Then, most likely, you’re going to click on one of the first couple results that pop up on your screen, because they include keywords relevant to the search that you performed. This is an example of SEO. You search for a term that is relevant or appears on a company’s website, and Google recognizes that term/phrase and yields the webpage to you as a result. Thus, increasing traffic for the website, and a lot of times, without any cost to them. 

 

Utilizing this idea, or service, is essential for any marketing department. Actually, according to a recent survey done by HubSpot, about 64% of marketers actively invest time in search engine optimization. So if you're not, you're falling behind. 

 

 Now that you have a basic understanding of what SEO is, we can talk about some of the benefits. 

 

1. Better PR

 

The better your SEO is, the more people that will see your company name pop up on their search engine results. While most companies, like CakeDC, offer specific services (and input specific keywords into ads), we have very detailed SEO streaming from our website so that we do not miss a potential client. It is the goal to be in the top 3 results of a search engine like Google.  

Even if someone is searching for something your company doesn’t offer, they may see you, remember you, and use you in the future. win-win. Start building your reputation! For example if you wanted to search for CakePHP web development, you may see:

 

 

2. Increased Traffic 

 

This is a no brainer. The more keywords that trigger your webpage at the top of consumer results, the more people that will click. This generates better quality leads, in my opinion. Things like cold calling, or cold emailing, while still effective, have become outdated. Inbound marketing compared to these avenues has produced better return, without becoming annoying to your potential leads. When you aim your focus on specific consumers looking for services that are related to your business, you can build better relationships. 

 

3. FREE

 

Perhaps the best benefit of SEO? The cost… or lack of cost. SEO gets clicks, and sales (we hope!) for the wonderful price of $0 per month. How? Well, Google’s organic rankings come from their algorithm, which determines which webpage’s information relates closely to the “searcher’s” inquiry. This can result from keywords coming from your web pages that may not be imputed on any sort of ads you may be running (we will talk about paid ads in a future blog). 

 

This doesn’t mean that getting a perfect SEO score (yes, you can test it) comes for free. It is important to have good content, detailed content, in all areas on your webpage. Make sure each page describes services you provide, or products that you sell, in great detail. Have pages for each option, and make it accessible like this:

 

 

 

It’s time to beat out the competition, are you ready? I first recommend seeing where you stand. There are a few tools you can use to test your SEO score. One example is: Woorank. I like this site because it gives you your score, shows the good, the bad, and the ugly. The tool also shows you what you can and should do to improve your SEO. You can try most tools for free, or get extra optimization help by paying a premium. 

 

Once you run a report, it’s time to get to work. Fix the issues, and constantly monitor your information. I do think it’s important to mention - don’t expect results to happen overnight, it can take up to 6 months for SEO strategies to yield return. If you’re like me, and impatient, just chill. Put the work in, and get the reward.

 

Latest articles

CakeFest 2025 Wrap Up

For years I have heard the team talk about Madrid being one of their favorite cities to visit, because they hosted CakeFest there more than a decade ago. I can now confirm… they were right! What a beautiful city. Another great CakeFest in the books… Thanks Madrid!   Not only are we coming down from the sugar high, but we are also honored to be celebrating 20 years of CakePHP. It was amazing to celebrate with the attendees (both physical and virtual). If you watched the cake ceremony, you saw just how emotional it made Larry to reminisce on the last 20 years. I do know one thing, CakePHP would not be where it is without the dedicated core, and community.    Speaking of the core, we had both Mark Scherer and Mark Story joining us as presenters this year. It is a highlight for our team to interact with them each year. I know a lot of the other members from the core team would have liked to join us as well, but we hope to see them soon. The hard work they put in day after day is unmatched, and often not recognized enough. It’s hard to put into words how grateful we are for this group of bakers.    Our event was 2 jam packed days of workshops and talk presentations, which you can now see a replay of on our YouTube channel (youtube.com/cakephp). We had presenters from Canada, Germany, India, Spain, USA, and more! This is one of my favorite parts about the CakePHP community, the diversity and representation from all over the world. When we come together in one room, with one common goal, it’s just magical. Aside from the conference itself, the attendees had a chance to network, mingle, and enjoy meals together as a group.  I could sense the excitement of what’s to come for a framework that is very much still alive. Speaking of which… spoiler alert: CakePHP 6 is coming. Check out the roadmap HERE.   I feel as though our team leaves the event each year with a smile on their face, and looking forward to the next. The events are growing each year, although we do like to keep the small group/intimate type of atmosphere. I am already getting messages about the location for next year, and I promise we will let you know as soon as we can (when we know!). In the meantime, start preparing your talks, and send us your location votes.   The ovens are heating up….

Polymorphic Relationships in CakePHP: A Beginner's Guide

Have you ever wondered how to make one database table relate to multiple other tables? Imagine a comments table that needs to store comments for both articles and videos. How do you manage that without creating separate tables or complicated joins? The answer is a polymorphic relationship. It sounds fancy, but the idea is simple and super powerful.

What's a Polymorphic Relationship?

Think of it this way: instead of a single foreign key pointing to one specific table, a polymorphic relationship uses two columns to define the connection. Let's stick with our comments example. To link a comment to either an article or a video, your comments table would have these two special columns:
  1. foreign_id: This holds the ID of the related record (e.g., the id of an article or the id of a video).
  2. model_name: This stores the name of the model the comment belongs to (e.g., 'Articles' or 'Videos').
This flexible setup allows a single comment record to "morph" its relationship, pointing to different types of parent models. It's clean, efficient, and saves you from a lot of redundant code. It's not necessary for them to be called "foreign_id" and "model_name"; they could have other names (table, model, reference_key, model_id, etc.) as long as you maintain the intended function of each. Now, let's see how you can set this up in CakePHP 5 without breaking a sweat.

Making It Work in CakePHP 5

While some frameworks have built-in support for polymorphic relationships, CakePHP lets you create them just as easily using its powerful ORM (Object-Relational Mapper) associations. We'll use the conditions key to define the polymorphic link.

Step 1: Set Up Your Database

We'll use a simple schema with three tables: articles, videos, and comments. -- articles table CREATE TABLE articles ( id INT AUTO_INCREMENT PRIMARY KEY, title VARCHAR(255) ); -- videos table CREATE TABLE videos ( id INT AUTO_INCREMENT PRIMARY KEY, title VARCHAR(255) ); -- comments table CREATE TABLE comments ( id INT AUTO_INCREMENT PRIMARY KEY, content TEXT, foreign_id INT NOT NULL, model_name VARCHAR(50) NOT NULL ); Notice how the comments table has our special foreign_id and model_name columns.

Step 2: Configure Your Models in CakePHP

Now for the magic! We'll define the associations in our Table classes. ArticlesTable.php In this file, you'll tell the Articles model that it has many Comments, but with a specific condition. // src/Model/Table/ArticlesTable.php namespace App\Model\Table; use Cake\ORM\Table; class ArticlesTable extends Table { public function initialize(array $config): void { // ... $this->hasMany('Comments', [ 'foreignKey' => 'foreign_id', 'conditions' => ['Comments.model_name' => self::class], // or 'Articles' 'dependent' => true, // Deletes comments if an article is deleted ]); } } Use self::class is a best practice in modern PHP, as it prevents bugs if you ever decide to rename your classes, and your IDE can auto-complete and check it for you VideosTable.php You'll do the same thing for the Videos model, but change the model_name condition. // src/Model/Table/VideosTable.php namespace App\Model\Table; use Cake\ORM\Table; class VideosTable extends Table { public function initialize(array $config): void { // ... $this->hasMany('Comments', [ 'foreignKey' => 'foreign_id', 'conditions' => ['Comments.model_name' => self::class], // or 'Videos' 'dependent' => true, ]); } } CommentsTable.php This table is the owner of the polymorphic association. You can add associations here to easily access the related Article or Video from a Comment entity. // src/Model/Table/CommentsTable.php namespace App\Model\Table; use Cake\ORM\Table; class CommentsTable extends Table { public function initialize(array $config): void { // ... $this->belongsTo('Articles', [ 'foreignKey' => 'foreign_id', 'conditions' => ['Comments.model_name' => \App\Model\Table\ArticlesTable::class], // or 'Articles' ]); $this->belongsTo('Videos', [ 'foreignKey' => 'foreign_id', 'conditions' => ['Comments.model_name' => \App\Model\Table\VideosTable::class], // or 'Videos' ]); } }

Step 3: Using the Relationship

Now that everything is set up, you can fetch data as if it were a normal association. Fetching Comments for an Article: $article = $this->Articles->get(1, ['contain' => 'Comments']); // $article->comments will contain a list of comments for that article Creating a new Comment for a Video: $video = $this->Videos->get(2); $comment = $this->Comments->newEmptyEntity(); $comment->content = 'This is an awesome video!'; $comment->foreign_id = $video->id; $comment->model_name = \App\Model\Table\VideosTable::class; // or 'Videos' $this->Comments->save($comment); As you can see, the model_name and foreign_id fields are the secret sauce that makes this pattern work.

What About the Future? The Power of This Solution

Now that you've got comments working for both articles and videos, what if your app grows and you want to add comments to a new model, like Photos? With this polymorphic setup, the change is incredibly simple. You don't need to alter your comments table at all. All you have to do is: Create your photos table in the database. Add a new PhotosTable.php model. In the new PhotosTable's initialize() method, add the hasMany association, just like you did for Articles and Videos. // src/Model/Table/PhotosTable.php namespace App\Model\Table; use Cake\ORM\Table; class PhotosTable extends Table { public function initialize(array $config): void { // ... $this->hasMany('Comments', [ 'foreignKey' => 'foreign_id', 'conditions' => ['Comments.model_name' => self::class], 'dependent' => true, ]); } } That's it! You've just extended your application's functionality with minimal effort. This demonstrates the true power of polymorphic relationships: a single, scalable solution that can easily adapt to your application's evolving needs. It's a key pattern for building flexible and maintainable software.

Conclusion

This approach is flexible, scalable, and a great way to keep your database schema simple. Now that you know the basics, you can start applying this pattern to more complex problems in your own CakePHP applications!

Closing Advent Calendar 2024

This article is part of the CakeDC Advent Calendar 2024 (December 24th 2024) That’s a wrap on the CakeDC 2024 advent calendar blog series. Did you get to read all of them? Hopefully you obtained some useful information to use in your future baking. We would love to get your feedback, feel free to share! It is still hard to believe that 2024 is almost over, but we are looking forward to an extraordinary 2025. On behalf of CakeDC, we want to thank our team for all the hours of hard work they put in this year. Also, thank you to our clients for trusting us with your CakePHP projects, it is an absolute pleasure getting to work with each of you. We are thankful for the great relationships we have built, or carried on in the last 12 months. For our CakePHP community, especially the core team, please know how incredibly grateful we are for your support of the framework. There is a reason that Cake is still around after 20 years, and it’s great developers like you, who dedicate their time and efforts to keep the code going. THANK YOU, THANK YOU, THANK YOU. As far as what is to come for CakePHP in 2025, stay tuned. However, I am told that there are some top secret (not really, we are opensource after all) talks about CakePHP 6 happening. With the release of PHP 8.4, I am sure some awesome features will be implemented in Cake specifically. We will also be celebrating 20 years of CakePHP next year, can you believe it? CakeFest will be in honor of all core members past and present, and it may be a good time to introduce some new ones as well. If you are a core member (or former), we would love to have you attend the conference this year. The location will be announced soon. Interested in getting involved or joining the core team? You can find some helpful links here: https://cakephp.org/get-involved We hope you enjoyed our gift this year, it’s the least we could do. Wishing you a happy holiday season from our CakeDC family to yours. See you next year! … sorry, I had to do it. :) Also, here are some final words from our President: Larry Masters.

A Christmas Message to the CakePHP Community

As we gather with loved ones to celebrate the joy and hope of the Christmas season, I want to take a moment to reflect on the incredible journey we’ve shared this year as part of the CakePHP community. This is a special time of year when people around the world come together to celebrate love, grace, and the hope that light brings into the world. It’s also a time to give thanks for the connections that make our lives richer. The CakePHP framework has always been about more than just code, it’s about people. It’s the collective effort of contributors from around the world who believe in building something better, together. To everyone who has shared their expertise, contributed code, written documentation, tested features, or offered guidance to others, I want to express my deepest gratitude for your dedication and passion. As we approach 2025, it brings even greater meaning to reflect on how far we’ve come. Next year marks the 20th anniversary of CakePHP. From the first lines of code to the projects we support today, the journey has been nothing short of remarkable. As we look ahead to the new year, let us carry forward this spirit of generosity, collaboration, and unity. Together, we can continue to empower developers, build exceptional tools, and foster a community that is inclusive, welcoming, and supportive. On behalf of everyone at Cake Development Corporation, I wish you and your families a blessed Christmas filled with peace, joy, and love. May the new year bring us more opportunities to create, connect, and grow together. Thank you for being part of this journey. Merry Christmas and a very Happy New Year to everyone. With gratitude, Larry Masters This article is part of the CakeDC Advent Calendar 2024 (December 24th 2024)

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