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Benefits of S.E.O

Written by Amanda on May 04, 2020
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As a marketer that works with web developers daily, I know that content may not be top priority on their long list of to-do’s. However, for the success of a company, it is essential. If your team doesn’t have a designated marketing person or team, and you’re not a seasoned content creator, I have 3 letters for you to learn: S.E.O.

 

So what is SEO? It stands for search engine optimization. Basically this represents guidelines for gaining traffic to your website (or one you’ve been hired to create), and doing it organically. What is organic traffic? This is the results people see without being targeted, no paid ads, no cold calling - just desired results because your company offers something that they are interested in. 

 

Today’s market is extremely competitive, so it is important to take every step in making sure that your webpage stands out and is easy to find. Think about how you find information daily… how to make fried chicken? Where to get your car fixed? Or even when a new movie is being released? You search for it, online, right? 9 times out of 10, you’re probably going to run a search for it on a site like Google, right? Then, most likely, you’re going to click on one of the first couple results that pop up on your screen, because they include keywords relevant to the search that you performed. This is an example of SEO. You search for a term that is relevant or appears on a company’s website, and Google recognizes that term/phrase and yields the webpage to you as a result. Thus, increasing traffic for the website, and a lot of times, without any cost to them. 

 

Utilizing this idea, or service, is essential for any marketing department. Actually, according to a recent survey done by HubSpot, about 64% of marketers actively invest time in search engine optimization. So if you're not, you're falling behind. 

 

 Now that you have a basic understanding of what SEO is, we can talk about some of the benefits. 

 

1. Better PR

 

The better your SEO is, the more people that will see your company name pop up on their search engine results. While most companies, like CakeDC, offer specific services (and input specific keywords into ads), we have very detailed SEO streaming from our website so that we do not miss a potential client. It is the goal to be in the top 3 results of a search engine like Google.  

Even if someone is searching for something your company doesn’t offer, they may see you, remember you, and use you in the future. win-win. Start building your reputation! For example if you wanted to search for CakePHP web development, you may see:

 

 

2. Increased Traffic 

 

This is a no brainer. The more keywords that trigger your webpage at the top of consumer results, the more people that will click. This generates better quality leads, in my opinion. Things like cold calling, or cold emailing, while still effective, have become outdated. Inbound marketing compared to these avenues has produced better return, without becoming annoying to your potential leads. When you aim your focus on specific consumers looking for services that are related to your business, you can build better relationships. 

 

3. FREE

 

Perhaps the best benefit of SEO? The cost… or lack of cost. SEO gets clicks, and sales (we hope!) for the wonderful price of $0 per month. How? Well, Google’s organic rankings come from their algorithm, which determines which webpage’s information relates closely to the “searcher’s” inquiry. This can result from keywords coming from your web pages that may not be imputed on any sort of ads you may be running (we will talk about paid ads in a future blog). 

 

This doesn’t mean that getting a perfect SEO score (yes, you can test it) comes for free. It is important to have good content, detailed content, in all areas on your webpage. Make sure each page describes services you provide, or products that you sell, in great detail. Have pages for each option, and make it accessible like this:

 

 

 

It’s time to beat out the competition, are you ready? I first recommend seeing where you stand. There are a few tools you can use to test your SEO score. One example is: Woorank. I like this site because it gives you your score, shows the good, the bad, and the ugly. The tool also shows you what you can and should do to improve your SEO. You can try most tools for free, or get extra optimization help by paying a premium. 

 

Once you run a report, it’s time to get to work. Fix the issues, and constantly monitor your information. I do think it’s important to mention - don’t expect results to happen overnight, it can take up to 6 months for SEO strategies to yield return. If you’re like me, and impatient, just chill. Put the work in, and get the reward.

 

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Goodbye to 2025!

Well bakers… another advent calendar is coming to an end. I hope you enjoyed all of the topics covered each day. We are also closing the year with so much gratitude.    2025 was the 20th year of CakePHP, can you believe it? We had an amazing year with our team, the community and the CakePHP core. It was great connecting with those who attended CakeFest in Madrid, and we hope to have the opportunity to see more of you in 2026.    I cannot let the year end without getting a little sentimental. There is no better way to say it… THANK YOU. Thank you to the team who worked so hard, the core team that keeps pumping out releases, and most of all … thank you to our clients that trust us with their projects. CakeDC is successful because of the strong relationships we build with our network, and we hope to continue working with all of you for many years.    There are a lot of great things still to come in year 21! Could 2026 will be bringing us CakePHP 6?! Considering 21 is the legal drinking age in the US, maybe CakePHP 6 should be beer cake? Delicious. Stay tuned to find out.    Before I go, I am leaving you with something special. A note from Larry!   As we close out this year, I just want to say thank you from the bottom of my heart. Twenty years ago, CakePHP started as a simple idea shared by a few of us who wanted to make building on the web easier and more enjoyable. Seeing how far it has come, and more importantly, seeing how many lives and careers it has impacted, is something I never take for granted. I am deeply grateful for our team, the core contributors, the community, and our clients who continue to believe in what we do. You are the reason CakePHP and CakeDC are still here, still growing, and still relevant after two decades. Here is to what we have built together, and to what is still ahead. Thank you for being part of this journey. Larry

Written by Amanda on December 24, 2025

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Pagination of multiple queries in CakePHP

Pagination of multiple queries in CakePHP

A less typical use case for pagination in an appication is the need to paginate multiples queries. In CakePHP you can achieve this with pagination scopes.

Users list

Lest use as an example a simple users list. // src/Controller/UsersController.php class UsersController extends AppController { protected array $paginate = [ 'limit' => 25, ]; public function index() { // Default model pagination $this->set('users', $this->paginate($this->Users)); } } // templates/Users/index.php <h2><?= __('Users list') ?>/h2> <table> <thead> <tr> <th><?= $this->Paginator->sort('name', __('Name')) ?></th> <th><?= $this->Paginator->sort('email', __('Email')) ?></th> <th><?= $this->Paginator->sort('active', __('Active')) ?></th> </tr> </thead> <tbody> <?php foreach ($users as $user): ?> <tr> <td><?= h($user->name) ?></td> <td><?= h($user->email) ?></td> <td><?= $user->active ? 'Yes' : 'No' ?></td> </tr> <?php endforeach; ?> </tbody> </table> <?= $this->Paginator->counter() ?> <?= $this->Paginator->prev('« Previous') ?> <?= $this->Paginator->numbers() ?> <?= $this->Paginator->next('Next »') ?>

Pagination of multiple queries

Now, we want to display two paginated tables, one with the active users and the other with the inactive ones. // src/Controller/UsersController.php class UsersController extends AppController { protected array $paginate = [ 'Users' => [ 'scope' => 'active_users', 'limit' => 25, ], 'InactiveUsers' => [ 'scope' => 'inactive_users', 'limit' => 10, ], ]; public function index() { $activeUsers = $this->paginate( $this->Users->find()->where(['active' => true]), [scope: 'active_users'] ); // Load an additional table object with the custom alias set in the paginate property $inactiveUsersTable = $this->fetchTable('InactiveUsers', [ 'className' => \App\Model\Table\UsersTable::class, 'table' => 'users', 'entityClass' => 'App\Model\Entity\User', ]); $inactiveUsers = $this->paginate( $inactiveUsersTable->find()->where(['active' => false]), [scope: 'inactive_users'] ); $this->set(compact('users', 'inactiveUsers')); } } // templates/Users/index.php <?php // call `setPaginated` first with the results to be displayed next, so the paginator use the correct scope for the links $this->Paginator->setPaginated($users); ?> <h2><?= __('Active Users') ?>/h2> <table> <thead> <tr> <th><?= $this->Paginator->sort('name', __('Name')) ?></th> <th><?= $this->Paginator->sort('email', __('Email')) ?></th> <th><?= $this->Paginator->sort('active', __('Active')) ?></th> </tr> </thead> <tbody> <?php foreach ($users as $user): ?> <tr> <td><?= h($user->name) ?></td> <td><?= h($user->email) ?></td> <td><?= $user->active ? 'Yes' : 'No' ?></td> </tr> <?php endforeach; ?> </tbody> </table> <?= $this->Paginator->counter() ?> <?= $this->Paginator->prev('« Previous') ?> <?= $this->Paginator->numbers() ?> <?= $this->Paginator->next('Next »') ?> <?php // call `setPaginated` first with the results to be displayed next, so the paginator use the correct scope for the links $this->Paginator->setPaginated($inactiveUsers); ?> <h2><?= __('Inactive Users') ?>/h2> <table> <thead> <tr> <th><?= $this->Paginator->sort('name', __('Name')) ?></th> <th><?= $this->Paginator->sort('email', __('Email')) ?></th> <th><?= $this->Paginator->sort('active', __('Active')) ?></th> </tr> </thead> <tbody> <?php foreach ($inactiveUsers as $inactiveUser): ?> <tr> <td><?= h($inactiveUser->name) ?></td> <td><?= h($inactiveUser->email) ?></td> <td><?= $inactiveUser->active ? 'Yes' : 'No' ?></td> </tr> <?php endforeach; ?> </tbody> </table> <?= $this->Paginator->counter() ?> <?= $this->Paginator->prev('« Previous') ?> <?= $this->Paginator->numbers() ?> <?= $this->Paginator->next('Next »') ?> And with this you have two paginated tables in the same request.

Written by Rperez on December 23, 2025

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Clean DI in CakePHP 5.3: Say Goodbye to fetchTable()

This article is part of the CakeDC Advent Calendar 2025 (December 23rd, 2025)

Introduction: The Death of the "Hidden" Dependency

For years, accessing data in CakePHP meant "grabbing" it from the global state. Whether using TableRegistry::getTableLocator()->get() or the LocatorAwareTrait’s $this->fetchTable(), your classes reached out to a locator to find what they needed. While convenient, this created hidden dependencies. A class constructor might look empty, despite the class being secretly reliant on multiple database tables. This made unit testing cumbersome, forcing you to stub the global TableLocator just to inject a mock. CakePHP 5.3 changes the game with Inversion of Control. With the framework currently in its Release Candidate (RC) stage and a stable release expected soon, now is the perfect time to explore these architectural improvements. By using the new TableContainer as a delegate for your PSR-11 container, tables can now be automatically injected directly into your constructors. This shift to explicit dependencies makes your code cleaner, fully type-hinted, and ready for modern testing standards. The Old Way (Hidden Dependency): public function execute() { $users = $this->fetchTable('Users'); // Where did this come from? } The 5.3 Way (Explicit Dependency): public function __construct(protected UsersTable $users) {} public function execute() { $this->users->find(); // Explicit and testable. }

Enabling the Delegate

Open src/Application.php and update the services() method by delegating table resolution to the TableContainer. // src/Application.php use Cake\ORM\TableContainer; public function services(ContainerInterface $container): void { // Register the TableContainer as a delegate $container->delegate(new TableContainer()); }

How it works under the hood

When you type-hint a class ending in Table (e.g., UsersTable), the main PSR-11 container doesn't initially know how to instantiate it. Because you've registered a delegate, it passes the request to the TableContainer, which then:
  1. Validates: It verifies the class name and ensures it is a subclass of \Cake\ORM\Table.
  2. Locates: It uses the TableLocator to fetch the correct instance (handling all the usual CakePHP ORM configuration behind the scenes).
  3. Resolves: It returns the fully configured Table object back to the main container to be injected.
Note: The naming convention is strict. The TableContainer specifically looks for the Table suffix. If you have a custom class that extends the base Table class but is named UsersRepository, the delegate will skip it, and the container will fail to resolve the dependency.

Practical Example: Cleaner Services

Now, your domain services no longer need to know about the LocatorAwareTrait. They simply ask for what they need. namespace App\Service; use App\Model\Table\UsersTable; class UserManagerService { // No more TableRegistry::get() or $this->fetchTable() public function __construct( protected UsersTable $users ) {} public function activateUser(int $id): void { $user = $this->users->get($id); // ... logic } } Next, open src/Application.php and update the services() method by delegating table resolution to the TableContainer. // src/Application.php use App\Model\Table\UsersTable; use App\Service\UserManagerService; use Cake\ORM\TableContainer; public function services(ContainerInterface $container): void { // Register the TableContainer as a delegate $container->delegate(new TableContainer()); // Register your service with the table as constructor argument $container ->add(UserManagerService::class) ->addArgument(UsersTable::class); }

Why this is a game changer for Testing

Because the table is injected via the constructor, you can now swap it for a mock effortlessly in your test suite without touching the global state of the application. $mockUsers = $this->createMock(UsersTable::class); $service = new UserManagerService($mockUsers); // Pure injection!

Conclusion: Small Change, Big Impact

At first glance, adding a single line to your Application::services() method might seem like a minor update. However, TableContainer represents a significant shift in how we approach CakePHP architecture. By delegating table resolution to the container, we gain:
  • True Type-Safety: Your IDE and static analysis tools now recognize the exact Table class being used. This is a massive win for PHPStan users—no more "Call to an undefined method" errors or messy @var docblock workarounds just to prove to your CI that a method exists.
  • Zero-Effort Mocking: Testing a service no longer requires manipulating the global TableRegistry state. Simply pass a mock object into the constructor and move on.
  • Standardization: Your CakePHP code now aligns with modern PHP practices found in any PSR-compliant ecosystem, making your application more maintainable and easier for new developers to understand.
If you plan to upgrade to CakePHP 5.3 upon its release, this is one of the easiest wins for your codebase. It’s time to stop fetching your tables and start receiving them. This article is part of the CakeDC Advent Calendar 2025 (December 23rd, 2025)

Written by Arusinowski on December 23, 2025

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