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The Making of a Marketing Plan

Written by Amanda on November 16, 2020
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Listen, although 2020 felt like it lasted 25 years, it’s still hard to believe that we are wrapping up this roller coaster of 12 months. 

As companies prepare for 2021, crossing their fingers and wishing for a better Q1… it is important to start thinking about marketing strategies and plans for the next year. Without ideas and a solid goal for your company, it is very unlikely that things will change.

 

Reasons that making a marketing plan is important: 

1. It organizes your goals and provides clear plans of actions to achieve them 

2. It keeps everyone on track and on the same page 

3. Promotes motivation and accountability
 

I know making a marketing plan can sound time consuming, and a little complex, but it doesn’t have to be! I am going to walk you through the steps of making clear cut goals and plans for 2021 (with some actual examples!).

 

1. Brainstorming

Our team is great at making notes of things that need attention, whether it's good or bad. We keep open lines of communication on things that are going well, or may need some extra work. It is important for everything to bring their ideas together, no matter how big or small.  I suggest keeping a notepad with things / ideas you have for your team moving forward, and organize them in a way to present to your marketing team.

 

2. Team meeting

Now it is time for a group session to compare ideas, talk about what should be the priorities and get approval on anything needed. These meetings are super beneficial, because it is always refreshing to see if your team’s ideas mimic yours, or perhaps they even have some additional great ideas. 

 

3. Start building your plan

There are ample amounts of templates and checklists that you can find online to ensure that you’re including important information on your strategy plan. Some of the things I recommend including are:
Of course your main table of contents - easy to view for your team

 

 

Company mission - WHO ARE YOU?

 


 

Product Overview - what are you offering your clients?

 

 

Goals / Challenges - we all have them, don’t be shy

 



Target market - Who are you working for?

 

 

 

Expansion Plan - how will you make it to the next level?

 

Upcoming Actions - Making a clear timeline for the next year. It is important to make the timeline obtainable... in other words, don’t make goals that are impossible to meet.

 

Other important topics include additional small actions, goal timeline, campaign calendars, advertising outlets, social media platforms (and the importance, utilization for each one).

 



So making a powerpoint or pdf presentation for your team will allow all of the ideas and goals  to come together and be available in one place. I am a big checklist type of person, so in addition to my marketing plan, I always create a document. 

 

4. Create a spreadsheet

A spreadsheet doesn't have to be fancy, but it holds the team accountable, and we are able to make notes so that we can track the status of certain actions. This also helps me stay on track, and know what actions need to be executed next. 

 

Something like this for internal works just fine:

 


 

5. Budget & Execution 

It is extremely important that your team supports the marketing efforts. It is also important to know what your marketing budget will allow. Will you have additional funds for new goals? Will you need to reduce funds on other outlets to allow for new ideas? These are things that will need to be discussed with your financial department.

 

This is a good reason to create a marketing metrics / budget spreadsheet to track these items. I will share my examples on this in a future blog. 

 

So, once your team is on the same page, and they have clear goals…. IT’S GO TIME. Start working on your plan of actions and preparing to let them fly. For us, some of our goals will take some prep work, so we are gearing up in Q4. 
 

Hopefully, you have helpful ideas that you implement on your marketing plan… maybe it’s something I haven’t thought of (i’d love to hear yours! Email me - [email protected]). Either way, I wish everyone good luck on their strategies, and may all of your goals come true in 2021. If you’d like more insight on any of the ideas I have included, feel free to reach out, I’d be happy to chat! 

 

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Goodbye to 2025!

Well bakers… another advent calendar is coming to an end. I hope you enjoyed all of the topics covered each day. We are also closing the year with so much gratitude.    2025 was the 20th year of CakePHP, can you believe it? We had an amazing year with our team, the community and the CakePHP core. It was great connecting with those who attended CakeFest in Madrid, and we hope to have the opportunity to see more of you in 2026.    I cannot let the year end without getting a little sentimental. There is no better way to say it… THANK YOU. Thank you to the team who worked so hard, the core team that keeps pumping out releases, and most of all … thank you to our clients that trust us with their projects. CakeDC is successful because of the strong relationships we build with our network, and we hope to continue working with all of you for many years.    There are a lot of great things still to come in year 21! Could 2026 will be bringing us CakePHP 6?! Considering 21 is the legal drinking age in the US, maybe CakePHP 6 should be beer cake? Delicious. Stay tuned to find out.    Before I go, I am leaving you with something special. A note from Larry!   As we close out this year, I just want to say thank you from the bottom of my heart. Twenty years ago, CakePHP started as a simple idea shared by a few of us who wanted to make building on the web easier and more enjoyable. Seeing how far it has come, and more importantly, seeing how many lives and careers it has impacted, is something I never take for granted. I am deeply grateful for our team, the core contributors, the community, and our clients who continue to believe in what we do. You are the reason CakePHP and CakeDC are still here, still growing, and still relevant after two decades. Here is to what we have built together, and to what is still ahead. Thank you for being part of this journey. Larry

Written by Amanda on December 24, 2025

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Pagination of multiple queries in CakePHP

Pagination of multiple queries in CakePHP

A less typical use case for pagination in an appication is the need to paginate multiples queries. In CakePHP you can achieve this with pagination scopes.

Users list

Lest use as an example a simple users list. // src/Controller/UsersController.php class UsersController extends AppController { protected array $paginate = [ 'limit' => 25, ]; public function index() { // Default model pagination $this->set('users', $this->paginate($this->Users)); } } // templates/Users/index.php <h2><?= __('Users list') ?>/h2> <table> <thead> <tr> <th><?= $this->Paginator->sort('name', __('Name')) ?></th> <th><?= $this->Paginator->sort('email', __('Email')) ?></th> <th><?= $this->Paginator->sort('active', __('Active')) ?></th> </tr> </thead> <tbody> <?php foreach ($users as $user): ?> <tr> <td><?= h($user->name) ?></td> <td><?= h($user->email) ?></td> <td><?= $user->active ? 'Yes' : 'No' ?></td> </tr> <?php endforeach; ?> </tbody> </table> <?= $this->Paginator->counter() ?> <?= $this->Paginator->prev('« Previous') ?> <?= $this->Paginator->numbers() ?> <?= $this->Paginator->next('Next »') ?>

Pagination of multiple queries

Now, we want to display two paginated tables, one with the active users and the other with the inactive ones. // src/Controller/UsersController.php class UsersController extends AppController { protected array $paginate = [ 'Users' => [ 'scope' => 'active_users', 'limit' => 25, ], 'InactiveUsers' => [ 'scope' => 'inactive_users', 'limit' => 10, ], ]; public function index() { $activeUsers = $this->paginate( $this->Users->find()->where(['active' => true]), [scope: 'active_users'] ); // Load an additional table object with the custom alias set in the paginate property $inactiveUsersTable = $this->fetchTable('InactiveUsers', [ 'className' => \App\Model\Table\UsersTable::class, 'table' => 'users', 'entityClass' => 'App\Model\Entity\User', ]); $inactiveUsers = $this->paginate( $inactiveUsersTable->find()->where(['active' => false]), [scope: 'inactive_users'] ); $this->set(compact('users', 'inactiveUsers')); } } // templates/Users/index.php <?php // call `setPaginated` first with the results to be displayed next, so the paginator use the correct scope for the links $this->Paginator->setPaginated($users); ?> <h2><?= __('Active Users') ?>/h2> <table> <thead> <tr> <th><?= $this->Paginator->sort('name', __('Name')) ?></th> <th><?= $this->Paginator->sort('email', __('Email')) ?></th> <th><?= $this->Paginator->sort('active', __('Active')) ?></th> </tr> </thead> <tbody> <?php foreach ($users as $user): ?> <tr> <td><?= h($user->name) ?></td> <td><?= h($user->email) ?></td> <td><?= $user->active ? 'Yes' : 'No' ?></td> </tr> <?php endforeach; ?> </tbody> </table> <?= $this->Paginator->counter() ?> <?= $this->Paginator->prev('« Previous') ?> <?= $this->Paginator->numbers() ?> <?= $this->Paginator->next('Next »') ?> <?php // call `setPaginated` first with the results to be displayed next, so the paginator use the correct scope for the links $this->Paginator->setPaginated($inactiveUsers); ?> <h2><?= __('Inactive Users') ?>/h2> <table> <thead> <tr> <th><?= $this->Paginator->sort('name', __('Name')) ?></th> <th><?= $this->Paginator->sort('email', __('Email')) ?></th> <th><?= $this->Paginator->sort('active', __('Active')) ?></th> </tr> </thead> <tbody> <?php foreach ($inactiveUsers as $inactiveUser): ?> <tr> <td><?= h($inactiveUser->name) ?></td> <td><?= h($inactiveUser->email) ?></td> <td><?= $inactiveUser->active ? 'Yes' : 'No' ?></td> </tr> <?php endforeach; ?> </tbody> </table> <?= $this->Paginator->counter() ?> <?= $this->Paginator->prev('« Previous') ?> <?= $this->Paginator->numbers() ?> <?= $this->Paginator->next('Next »') ?> And with this you have two paginated tables in the same request.

Written by Rperez on December 23, 2025

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Clean DI in CakePHP 5.3: Say Goodbye to fetchTable()

This article is part of the CakeDC Advent Calendar 2025 (December 23rd, 2025)

Introduction: The Death of the "Hidden" Dependency

For years, accessing data in CakePHP meant "grabbing" it from the global state. Whether using TableRegistry::getTableLocator()->get() or the LocatorAwareTrait’s $this->fetchTable(), your classes reached out to a locator to find what they needed. While convenient, this created hidden dependencies. A class constructor might look empty, despite the class being secretly reliant on multiple database tables. This made unit testing cumbersome, forcing you to stub the global TableLocator just to inject a mock. CakePHP 5.3 changes the game with Inversion of Control. With the framework currently in its Release Candidate (RC) stage and a stable release expected soon, now is the perfect time to explore these architectural improvements. By using the new TableContainer as a delegate for your PSR-11 container, tables can now be automatically injected directly into your constructors. This shift to explicit dependencies makes your code cleaner, fully type-hinted, and ready for modern testing standards. The Old Way (Hidden Dependency): public function execute() { $users = $this->fetchTable('Users'); // Where did this come from? } The 5.3 Way (Explicit Dependency): public function __construct(protected UsersTable $users) {} public function execute() { $this->users->find(); // Explicit and testable. }

Enabling the Delegate

Open src/Application.php and update the services() method by delegating table resolution to the TableContainer. // src/Application.php use Cake\ORM\TableContainer; public function services(ContainerInterface $container): void { // Register the TableContainer as a delegate $container->delegate(new TableContainer()); }

How it works under the hood

When you type-hint a class ending in Table (e.g., UsersTable), the main PSR-11 container doesn't initially know how to instantiate it. Because you've registered a delegate, it passes the request to the TableContainer, which then:
  1. Validates: It verifies the class name and ensures it is a subclass of \Cake\ORM\Table.
  2. Locates: It uses the TableLocator to fetch the correct instance (handling all the usual CakePHP ORM configuration behind the scenes).
  3. Resolves: It returns the fully configured Table object back to the main container to be injected.
Note: The naming convention is strict. The TableContainer specifically looks for the Table suffix. If you have a custom class that extends the base Table class but is named UsersRepository, the delegate will skip it, and the container will fail to resolve the dependency.

Practical Example: Cleaner Services

Now, your domain services no longer need to know about the LocatorAwareTrait. They simply ask for what they need. namespace App\Service; use App\Model\Table\UsersTable; class UserManagerService { // No more TableRegistry::get() or $this->fetchTable() public function __construct( protected UsersTable $users ) {} public function activateUser(int $id): void { $user = $this->users->get($id); // ... logic } } Next, open src/Application.php and update the services() method by delegating table resolution to the TableContainer. // src/Application.php use App\Model\Table\UsersTable; use App\Service\UserManagerService; use Cake\ORM\TableContainer; public function services(ContainerInterface $container): void { // Register the TableContainer as a delegate $container->delegate(new TableContainer()); // Register your service with the table as constructor argument $container ->add(UserManagerService::class) ->addArgument(UsersTable::class); }

Why this is a game changer for Testing

Because the table is injected via the constructor, you can now swap it for a mock effortlessly in your test suite without touching the global state of the application. $mockUsers = $this->createMock(UsersTable::class); $service = new UserManagerService($mockUsers); // Pure injection!

Conclusion: Small Change, Big Impact

At first glance, adding a single line to your Application::services() method might seem like a minor update. However, TableContainer represents a significant shift in how we approach CakePHP architecture. By delegating table resolution to the container, we gain:
  • True Type-Safety: Your IDE and static analysis tools now recognize the exact Table class being used. This is a massive win for PHPStan users—no more "Call to an undefined method" errors or messy @var docblock workarounds just to prove to your CI that a method exists.
  • Zero-Effort Mocking: Testing a service no longer requires manipulating the global TableRegistry state. Simply pass a mock object into the constructor and move on.
  • Standardization: Your CakePHP code now aligns with modern PHP practices found in any PSR-compliant ecosystem, making your application more maintainable and easier for new developers to understand.
If you plan to upgrade to CakePHP 5.3 upon its release, this is one of the easiest wins for your codebase. It’s time to stop fetching your tables and start receiving them. This article is part of the CakeDC Advent Calendar 2025 (December 23rd, 2025)

Written by Arusinowski on December 23, 2025

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