CakeDC Blog

TIPS, INSIGHTS AND THE LATEST FROM THE EXPERTS BEHIND CAKEPHP

Where you SHOULD be marketing your business.

Marketing is an essential part of your business’ success. I don’t just say this because I myself am a marketing connoisseur... or maybe I do. But either way, I’m going to shoot you some quick knowledge about getting your name out there... specifically into the cyber world. 

 

Social media 

Branding is very important here. This will be another blog for another time... but having a uniform look, format, font, etc will help you look professional and stand out. Some of the platforms I work with for our company is Facebook, Instagram, Twitter. In our industry, Twitter is our cake and frosting (see what I did there). Most developers have a Twitter and use this to interact with other developers, frameworks, and companies. Having a company page allows you to engage with your followers, have conversations, and build relationships. Remember, you need to be posting things that are important for those who follow you to see, and when they reach out, be ready to respond. 

For business contacts and networking, I am a big fan of LinkedIn. This platform is an easy way to connect and search for others in your field. Also, it's a good way to find people looking for your specific services. Very business. Very professional. 

You definitely need to get to know your audience. Tracking your social analytics will tell you where you stand out most. Then, you utilize that information!

 

Ads

 I’m a fan of Google Ads. While I know that the idea of paid advertising isn’t ideal or financially possible for everyone, there are other options. Keeping up with your SEO, or search engine optimization, will help with organic ads. Organic ads is a fancy way of saying free clicks, or free adveritsing. When people are searching Google for services or phrases pertaining to your business, then your site will show in the results. Obviously if you pay for ads, you can manually add phrases and terms that may be searched for... and these are called keywords. I think Google Ads pointers may be a good blog for me to share in the future *makes mental note*. 

 

Speaking of Google, make sure your “my Google business” account is up to date, otherwise you will literally NEVER show up on the search engine. Even when someone specifically searches for you or your company. 

 

Email Marketing

We must be careful here. Gone are the days of spam emailing... and cold calling? Please don’t. I’d say most people are ready to get restraining orders against telemarketers. Just me? 

However, if you have specific things (sales, offers, important news) to share with your customer base, then by all means - onward. At least emails can be ignored if they are unwanted. If you want your email to be opened, make sure that you are offering your recipients something worth clicking (specials. Giveaways. Etc.). A good platform to help you with this is MailChimp, but there are soo many ways to generate these emails, and many even offer pre-made templates... so no excuses. 

 

Newsletters

Similar to email marketing, there are newsletters. The difference here is that the people who will be receiving your monthly (most likely) newsletter are only those that have chosen to. “Subscribers” sign up to receive these emails. Usually, these aren’t offers of sales, but rather news, events, tips etc. You can get an idea of what I mean by checking out the CakePHP Newsletter archives. 


 

So let's close with some quick facts:

Newspaper advertising? Out

Telemarketing? Out 

Print? Maybe 

Billboards? If the price is right and you are local to certain areas. International companies, like CakeDC do not benefit from this type of print, unless we could put one in every city around the world. I think that would blow my marketing budget pretty quick. 

If you are a freelancer, I definitely suggest Fiverr. Let people find you. Essentially you get quality leads for free. 

 

All of these marketing platforms and items need to be explained in deeper detail, so if you have any questions feel free to reach out to me!

 

Latest articles

Modifying Requests Like A Chef

Since the version 2.x of CakePHP has a requests and response objects, they are provided an abstraction around HTTP Requests and responses. If you are not familiar with CakePHP, it’s a common step when you bake and use $this->request->data instead of $_POST. Most of the time, we need to modify and append values on our Request data. This can be an identifier of logged user or values for any fields. In many situations, implementations will like this: Data can be modified easily - you just need to call withData or withParsedBody method and after set the Request  (you can also modify the query calling withQueryParams): Both implementations will generate the same value, but if you have a keen eye, you will see that the second implementation is more clear. Also, our Request has these values on data. This information can be useful when you use Components from Plugins, as they will expect the values on Requests.   That’s all bakers! I hope this content is useful for you and will improve your requests!  

Benefits Of Upgrading

Let’s talk more about upgrading your CakePHP application. In last week’s blog, we talked about why you should hire externally for all of your upgrade needs. You may have been thinking… but why would I (or my company) even need to spend the time, effort, and money on upgrading our projects. Well… for many reasons. You need better security, compatibility, functionality.  You’ve seen our posts, you know what needs to be done. Your old CakePHP application needs to be updated.  I want to remind you about some of the benefits that there is to upgrading.   

SECURITY

The more maintained a CakePHP version is, the more security it can provide. This not only protects the projects themselves, but can also give you peace of mind knowing that the latest versions will be functional a lot longer than say CakePHP 2.x. And of course, the latest releases fix a number of security issues. No company wants to offer quality services to their customers,  and end up with a security breach that was out of their control. It is extremely important to get ahead of the security issues on the front end. Be proactive, and you won’t have to be reactive.  The biggest concern is that many hosting providers are abolishing old PHP branches, essentially overnight. This is why it is important to be aware of when to migrate/upgrade and do it before it is too late. You can see a list of the end of life date for each unsupported branch of PHP HERE.   

PERFORMANCE

CakePHP 4 follows the latest conventions, helping your application run faster and smoother. Old sites / applications run slow… that is no secret. I promise you one thing, today’s Google searcher will not think twice to do a different search if the site is lagging (ain’t nobody got time for that).  Also, migrating to a current PHP release over 5.6 and using the new ORM, could lead to improvements over 50%. So I mean, win-win.    If you are wondering about your performance, speed, or  which versions of PHP you are running on, you can use tools like Pingdom - https://tools.pingdom.com/ or Google Chrome Devtools - https://developers.google.com/web/tools/chrome-devtools.  

SCALABILITY & TOOLS

CakePHP 4 is shipped with best practices to streamline horizontal scaling and deployment into containers. As new tools and plugins are released, they may only be compatible with the latest versions. Currently, there are over 900 updated plugins, see here: https://plugins.cakephp.org/, covering from background job processing, image processing, CMS, file upload and management, cache, and more. This provides more features and results in developers WANTING to use and work with the framework. 

Of course there is a long list of additional benefits, but these are some of the most important. 2021 seems to be turning into the year of upgrades. Don’t get left behind!

Why You Should NOT Upgrade Your CakePHP Project

There are many reasons that CakePHP recommends upgrading. But should you, really? Contrary to what you would expect, I am here to tell you that maybe you should not upgrade your application. WHAAAAAAT? I said what I said. The answer is no… but yes, the application should be upgraded. What do I mean? I mean that SOMEONE should upgrade to CakePHP 4, but that someone should not necessarily be you or your team.  Let’s be real… upgrading takes time. It will take priority and focus. Is extra time something your team has? Usually not. This is why I suggest outsourcing for any upgrading.   

Prioritization

Perhaps your team is extremely busy with internal work, and you just can't fathom the idea of utilizing your resources on a time consuming project, such as upgrading. I would imagine that it’s not an easy task to go to your CEO / IT manager and explain why you were unable to meet a deadline due to unexpected complications during a migration. This is one reason that it would be beneficial to hire a team. Then, you are able to keep your team working on tasks that actually add value to your business, providing the best service for your customers…. What I am trying to say is let us doing the boring tasks of upgrading    

No Training / New Skills

Even if a junior level developer was tasked with upgrading one or all of the company's projects, why pay for their time when it is not advancing them in any way? During an upgrade, the tedious work is not resulting in any new skills for the developer. There is no training, or development skills to be learned during an upgrade process. This is a huge factor for a lot of CakeDC’s upgrade clients. The money and time spent for doing these actions internally does not provide long term gains. For us - we need to know the ins and outs of upgrading, and we can prioritize these items for our client work. We actually learn from each migration that we do and we can utilize those skills in future upgrades.    

Hire A Team

Obviously, I am going to tell you to hire CakeDC for upgrading, but truthfully that is because we have done many upgrades (and learned the mistakes / solutions to many problems that occur) and have well experienced developers in most time zones  This allows us to have great relationships with our clients, and stay in constant contact. The biggest benefit is that hiring externally will not disrupt your routine, and it gets the upgrading / migration done a lot quicker. We are all tempted with distractions, prioritized work, etc. Save time, and probably money by looking into a company to do the work for you, and I promise you will thank me later.    Another shameless plug: see our development service details HERE. Need more reason to upgrade? Check back to read next week’s blog for the many benefits.   

We Bake with CakePHP