Marketing is an essential part of your business’ success. I don’t just say this because I myself am a marketing connoisseur... or maybe I do. But either way, I’m going to shoot you some quick knowledge about getting your name out there... specifically into the cyber world.
Branding is very important here. This will be another blog for another time... but having a uniform look, format, font, etc will help you look professional and stand out. Some of the platforms I work with for our company is Facebook, Instagram, Twitter. In our industry, Twitter is our cake and frosting (see what I did there). Most developers have a Twitter and use this to interact with other developers, frameworks, and companies. Having a company page allows you to engage with your followers, have conversations, and build relationships. Remember, you need to be posting things that are important for those who follow you to see, and when they reach out, be ready to respond.
For business contacts and networking, I am a big fan of LinkedIn. This platform is an easy way to connect and search for others in your field. Also, it's a good way to find people looking for your specific services. Very business. Very professional.
You definitely need to get to know your audience. Tracking your social analytics will tell you where you stand out most. Then, you utilize that information!
I’m a fan of Google Ads. While I know that the idea of paid advertising isn’t ideal or financially possible for everyone, there are other options. Keeping up with your SEO, or search engine optimization, will help with organic ads. Organic ads is a fancy way of saying free clicks, or free adveritsing. When people are searching Google for services or phrases pertaining to your business, then your site will show in the results. Obviously if you pay for ads, you can manually add phrases and terms that may be searched for... and these are called keywords. I think Google Ads pointers may be a good blog for me to share in the future *makes mental note*.
Speaking of Google, make sure your “my Google business” account is up to date, otherwise you will literally NEVER show up on the search engine. Even when someone specifically searches for you or your company.
We must be careful here. Gone are the days of spam emailing... and cold calling? Please don’t. I’d say most people are ready to get restraining orders against telemarketers. Just me?
However, if you have specific things (sales, offers, important news) to share with your customer base, then by all means - onward. At least emails can be ignored if they are unwanted. If you want your email to be opened, make sure that you are offering your recipients something worth clicking (specials. Giveaways. Etc.). A good platform to help you with this is MailChimp, but there are soo many ways to generate these emails, and many even offer pre-made templates... so no excuses.
Similar to email marketing, there are newsletters. The difference here is that the people who will be receiving your monthly (most likely) newsletter are only those that have chosen to. “Subscribers” sign up to receive these emails. Usually, these aren’t offers of sales, but rather news, events, tips etc. You can get an idea of what I mean by checking out the CakePHP Newsletter archives.
So let's close with some quick facts:
Newspaper advertising? Out
Billboards? If the price is right and you are local to certain areas. International companies, like CakeDC do not benefit from this type of print, unless we could put one in every city around the world. I think that would blow my marketing budget pretty quick.
If you are a freelancer, I definitely suggest Fiverr. Let people find you. Essentially you get quality leads for free.
All of these marketing platforms and items need to be explained in deeper detail, so if you have any questions feel free to reach out to me!