Are you in need of an updated website or a new website that better suits where you are now with your business? Maybe you had your website developed and designed a few years ago, and it’s starting to show its age - or you’ve had a new idea and your website isn’t capable of that.
Websites all need basic things - here are our tips for things to have on your website
- Contact information on every single page.
Seems like a simple thing right? But most companies either miss this or forget to design it into each page. Include the phone number that you want people to call you on for sales inquiries. Another important key piece of information is an email address - not every visitor likes or has the time to phone through to inquire about your product.
- Easy navigation.
It is so important to make sure that your visitors will be able to navigate your website easily. This could make or break your initial impression of the site (and in connection, the business overall). Have an easy to read and understand navigation menu - make it easy for visitors to stick around and find what they are looking for.
- A blog.
We suggest having quality content. Quality content will help in your online marketing efforts - social media marketing, SEO optimization. To get maximum benefit, your blog (and associated content) should be listed under your main domain, and not on an off-site service. As an added benefit, a blog is an excellent opportunity to establish your company as an expert in your industry and connect with your customers.
- An SEO strategy that suits and targets your services and products.
This also means having a clear message - your visitors shouldn’t have to guess if they have found the right place.
Optimizing your site so that people can find you via web searches or web browsers is key to being seen and bringing in new customers/visitors to your site. This means more than just including your company name in the the metadata. Focus on generic terms that customers who may not know your business are searching for.
- Links to your social media accounts.
Add links to your profile or business pages set up on social media sites like Facebook, Twitter, Google+.