Do you know what the difference is between responsive websites vs. native apps?
With users more and more likely to be browsing your website on their mobiles, have you considered how they see and experience it across devices? A bad mobile experience may be likely to turn potential customers away, so it’s vital to ensuring that all touchpoints match your brand experience and draw customers in. But how do you go about that - what is the best solution for you - responsive website or a native app?
Below we look at the differences between the two, however, the best solution for you will be highly dependent on your website and business/consumer needs, be sure to speak with your development team to get the best fit for you!
Responsive vs native
Responsive Web Design is the methodology that recommends the design and implementation of a website that responds to user behavior and environment based on the screen size, orientation and operating system of their device.
While a native/mobile app, once the app has been downloaded, it’s stored directly on their device, so they will be able to access it in every context. Native apps can be used both online and offline.
These two mobile solutions do not answer the same needs. In today’s world, all websites should be responsive to mobile devices, but not everyone needs a mobile app. Mobile or native app’s are expensive and time consuming to produce, they also can irritate users who do not see value in downloading them. However, should your product work well or need an app to work well in, you should investigate it.
Generally the development time and cost of a native app can make this look like a poor option, however, if your product or need is one of the following, an app is definitely the way to go.
interactivity /Gaming is required: an App is the best choice if you require an immersive and interactive user experience.
Regular usage and personalization: Are you planning that your users use the app on a regular basis?
Complex calculations or reporting: Think banking or financial calculators.
Offline accessibility: Is your concept something that you want users to be able to use offline?
A key point to take into consideration when deciding what is the best fit for your business concept, is to keep your goals in mind. If your goal is purely from a marketing and content distribution consideration, to ensure usability on mobile platforms, then a responsive website is what you need. However, if you are requiring a more immersive brand experience, a native app is required.