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Website redesign? Here's a checklist of things you’ll need to consider

Redesigning your website can be a daunting and scary task, however, with the proper preparation and the right development team it can be a breeze! It can be a potentially long and tedious process, with a lot that can go wrong.

From just a visual overhaul through to improving branding, user experience and sales, a website redesign can encompass a wide variety of changes that you can benefit from. Whatever your reasoning is for choosing a redesign, it offers you an opportunity to re-evaluate the bigger picture and see where improvements can be made.

Here’s a quick checklist of things to look out for when embarking on a website redesign

  1. Strategy - why are you doing a redesign. Pencil down your main points behind the redesign project. What are your goals, ideals, visions. Where do you want the redesign to get you. What are the measurable results that you are hoping to see - importantly, you should also benchmark your current traffic and metrics.

  2. Saving your current assets - Have you made the proper back ups of the important files, media etc so that these remain accessible after the redesign of your website is complete. Go a step further, and take your metrics to work out what the most important assets and pages of your website - such product pages with the most sales or blog posts with the most views or social shares.

  3. Define your target audience - who is your idea visitor? Look at your customer journey and describe your customer.

  4. Have you checked out your competitors? Conduct competitive research - their overall look, problem areas, good ideas that appeal to you and your product/redesign.

  5. Outline your key features - identify what is most important to your website redesign. From shopping carts to news posts, landing pages, social sharing, security updates.

  6. Set your budget - outline what you want and how much you’d like to spend on it. Who - an agency, a freelancer etc - as well as the size or scope of your project, backend applications or additional features that you are looking for.

  7. Create a timeline and schedule your milestones - When do you expect to see things happen.

  8. Have you considered optimization? Don’t forget to make sure that your site is optimized social media and search engines.

  9. Test and revise - before launching!

Latest articles

Simplicity is important - here’s why

When it comes to web design, simplicity is not valued enough. Simplicity is important - but why? Simplicity reduces navigation confusion, makes the website look more sophisticated and can help in increasing site conversions (sign ups, contacts). All too often, web designers tend to miss the point of simplicity and over do the amount of information given on a single page - the need to get everything across at once can seriously hinder how much a website visitor is able take in. Over complicated pages can lead to higher than average bounce rates or lower on-page conversions. We thought we’d share with you some top tips to simplify your website.

  • Keep things along the 80-20 rule
    • Use the Pareto principle which is that 80% of the effects come from 20% of the causes. This means taking away as much as you can from your design that will not lead to any type of conversion. Take things back to the bare essentials and make those work properly
  • Embrace few colors in your theme
    • Does a monochrome color scheme work for you? If not, try out as few colors as possible. Work towards a design that requires less effort for your website visitor to process. Fewer colors will also give your site a sleek, classic look
  • Keep copy short and sweet
    • Embrace compelling copy but keep things shorter and to the point. Make your point quickly and keep things easy-to-read by sticking to a few key points. Use shorter sentences, and keep paragraphs to a maximum of 3-4 sentences for easy reading.
  • Fix your navigation
    • Often many sites have over complicated and lengthy navigation options. Remember to include navigation to your list of things to simplify today. Keep important and key pages in your navigation bar. Remove excess clutter and keep all navigation menus visible. Other key things to keep in mind is the use of universal icons as well as ensuring a sitemap in your footer - these are all standard items that visitors look for.

How Much Does it Cost to Design a Site?

If you are in the market for a website or application, it can sometimes be daunting. Being unsure of where to start, which development firm to use or how much the whole process is going to cost you can be truly overwhelming. And then there are those horror stories of others, who selected a developer based solely on cost (the cheapest quote perhaps) and ended up majorly down the hole with their budgets, while owning a unfinished website. Whether you are in the market for a website application with a specific outline and goal, or have a rough idea of what you need your application to do, how do you go about finding the best selection for you? And then how do you know that whoever you select is going to deliver what you want and in the time frame that you need it? And then, not knowing how to code yourself, you can land up frustrated at not understanding the process - especially if your development team gives you the runaround. At CakeDC, we are committed to a transparent workflow - we've created our own git workflow (MIT license) and we've used it successfully with our clients for 3+ years and dozens of projects. We use it to accelerate growth and innovation providing the highest quality application development. What sets CakeDC apart from others is that our experts listen closely to your needs. Second, we formulate a roadmap of milestones based on your specifications. Third, we offer guidance while delivering the highest quality results in a fraction of other developer’s time, by doing things The Right Way™ So how much is it going to cost you? Well this is of course dependent on what you project scope includes, however, we will work with you in determining the best package to suit your requirements. You can check out all of our rates and packages here. Ready to get your project started? Reach out to our experts today to see how easy it can be to get your application up and running.

What your website users are trying to tell you

Every visitor to your website has a goal in mind - this may not be a conscious goal, but they are visiting your site for a reason. So listening to your users feedback is key to meeting their expectations! As a business owner, be sure to keep these in consideration and as a developer, be sure to pass these recommendations through to your clients. What are some things that users are trying to tell you and how do you find out? What and why is it Often people forget about the basics and fail to include what their product, service or business is. By excluding this vital information there will be users who will not know what the purpose of the page that they have stumbled upon is, but what to do next - and therefor bounce quickly off of your site. Where is your pricing information? If you are trying to sell something - a product or a service - be sure to include the price information as this is used by your visitor to determine their next action. Even if you are providing resources in return for their details, it is important to be clear. Where are those testimonials or reviews? Have others tried it People like to know that whatever they are investing money into is worth it - reviews or customer testimonials help to show your visitors what you can do. Be sure to add this information in a way that is easy for you visitors to find. Where can I sign up or contact you Another vital piece of information that many often forget is to let your visitors know how to signup and contact you. Perhaps you have chosen to hide your contact information due to spam bots or other issues faced, however, if you are in the business of recruiting clients, then be sure to have some form of contact information easily available to your visitors.
Not sure if you are missing anything? CakeDC, the experts behind CakePHP, offer a range of services including consulting, guiding you through the best practices with your CakePHP application.

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