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TIPS, INSIGHTS AND THE LATEST FROM THE EXPERTS BEHIND CAKEPHP

Does your website suffer from these challenges? Some tips to fix them!

If you haven’t had a good hard look at your website in a while, now is the time to do so. You will probably find a few things that you’d like fixed. These are the most common challenges that websites fail to fix in time.

 

Content and technology that is out of date

If you had your website built years ago, chances are that it is (severely) out of date. This leaves you vulnerable to security breaches amongst other things.

Content is another part of your website that goes out of date, do a spring clean of your overall content and make sure everything listed on your site is still relevant and well organized.

 

No Call to action for your visitors

Are you missing call-to-action triggers such as “Download”, “Contact Us”, “Get started” or “Sign up for free”. You may be losing valuable conversions by not encouraging visitors to engage with your content and brand. This is a quick and easy fix - ideally, you should be checking and updating this type of content regularly to keep abreast of website visitor trends.

 

Lack of branding

It is important as a business owner to make your brand reliable and trustworthy, it is also important to make sure your website correctly displays your clear brand message. Who are you, what do you offer and what tone do you use to project your brand to your clients.

 

Traffic woes due to SEO troubles

If you are not seeing good traffic onto your site, the main culprit may be poor SEO practices. Be sure to regularly check your analytics tracking and if you seeing poor traffic landing on your site then the next port-of-call is to suss out your SEO elements. These include title tags, headlines, content, alt tags, file names, meta descriptions. It is also important to make sure these all align to your key brand message and product offering. The best trick is to select a core group of relevant and related keywords and build your SEO strategy around these.

 

Websites that haven’t been optimised for mobile

If you (or your development team) has failed to quality test the appearance of your site across devices, then you are probably in the majority of companies that are not optimised for mobile. The time is now! Mobile optimised sites are becoming more and more important to business strategy as consumers are no longer bound to only browsing via their computers or laptops. Be sure to check that you are following best practices when optimising for mobile, such as common menu icons and icon placements.

 

Not sure if your website needs an overhaul? Contact the experts behind CakeDC today to find out more about our development services as well as how we can help you become leaders. CakeDC - We lead, so you can lead.

 

Latest articles

Payment integration, E-commerce made easy

With ecommerce trending, it may be the next step for your business. However, it can seem daunting - so where do you start?   Starting with basics, you need a website that will serve as a platform for your products - a good starting point is key. Perhaps your website is up and running, but you aren’t happy with it - why not do a redesign at the same time as doing payment integration. Be sure to discuss your needs with your development team.   Next is to ensure your product list is up to date and aligned with your ecommerce goals. With the ecommerce industry becoming so competitive, it's important to stand out - both with your products as well as with the overall user experience.   So your products stand out on your website, things are looking good! But having a functional payment processor is key to making those sales! Here are some key tips to ask your development team today!  

  • Before considering technical aspects, take consideration of the payment processing fees but be sure to pick a provider that is trusted by customers
  • Reference check your selection of payment gateway with your development team, will they be comfortable integrating this third party service with your site or do they have an alternative solution
  • Are you selecting a payment gateway that has been certified as safe and secure? By choosing one that is popular and trusted with customers will keep you on track for this requirement.
  • Is the payment gateway capable of accepting different payment methods such as credit cards, debit cards and others
  • Where are you planning to sell geographically via your ecommerce store? Is your payment gateway compatible with this geographical location? Some payment gateways are limited to certain countries - be sure to double check this before implementing the integration.
  • Should you chose to scale your business in the future, will your payment gateway be able to grow with you?
  Just remember, that whatever you choose to do with your ecommerce site, your payment integration should be as secure and smooth as possible. Chat to the expert team behind CakePHP today, to discuss how we can take your ecommerce integration to the next level. CakeDC is here to lead, so you can lead.  

Launching your new site? Read this first!

As exciting as launching a brand new website is, there are a lot of expectations that can be built up around it. Here are some top tips to not fall into the easy traps of launching your website   Don’t be a perfectionist It can be easy for some people to take the perfectionist view point when launching a new site. Rather focus on launching your website to its best and get feedback from testing and website visitors.   Doing it all yourself With the launch of your new site, it's important to delegate - make sure you have a expert team behind you so that you can manage your business and end goals. CakeDC, the experts behind CakePHP, believe in this philosophy - we lead, so you can lead.   Create a launch plan, now! If you do not have a plan for your launch, then the time is now! With research and strategy building, your launch will have direction, while reaching the right audience. Write everything down and be sure to share it with your team.   Linking to all Social media platforms With social media becoming an important way to reach out and talk to potential clients, it is key to ensure that you link your social media accounts to your websites and visa versa.   Have you tested? Testing is another key part to the success of your new site’s launch. Be sure to not miss this step. Not sure how to properly test your site? Here’s a great checklist to check out. From how to test elements such as HTML, CSS, security and performance through to SEO and accessibility, this checklist will guide you along best practices when it comes to testing.   Relax and execute your plan Lasty, relax and execute your plan! The final step to your new site’s launch is rollout. Things should be set up and in place which allow you to roll out your launch with minimal hassle.   At CakeDC, our goal is to help you, as a business leader, develop, achieve and maintain your competitive leadership in your market. Contact us to find out more about how we can create your custom application today.

Do you ever code for free? Contributing to open source

If you have ever taken a moment to contribute to open source, then you would know that it can be quite rewarding. But perhaps you are involved in an open source community, but aren’t necessarily contributing - yet! Maybe you are too nervous to contribute or you make a list of excuses as to why you aren't able to commit the time.   If you aren’t contributing just yet, here are some great benefits to you to start today.   Meet others in the community who are interested in similar things The CakePHP Community is welcoming and warm - by getting involved in the forums, online chats or through other participation, you can get to know others with similar interests.   Finding mentors within the community Get to know the community by getting involved - is there someone in the community who you think does an amazing job doing what they do? Chat to them, learn from them. There are some incredible mentors in the open source world - and they are normally down to earth and approachable.   Grow your knowledge and skill set base By contributing to open source, it gives you the opportunity to practise your skills. Through community involvement, you will learn new ways of doing things or suggest ways to improve on how things are done.   Help others - sense of giving Find reward in helping others solve the problems that have been troubling them. Giving back to the community brings in many rewards and a sense of achievement can be gained by helping out.   And now you may be asking - but how do I start? Easy! Just go ahead and find some issues that you can help out with, or simply join the support forums around the community and answer some questions - people appreciate the help and you never know, you could find help by helping others!   At CakeDC, time is committed to open source contributions. From our open source plugins through to support on community platforms, CakeDC ensures that time is committed to ongoing community support.

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