Every visitor to your website has a goal in mind - this may not be a conscious goal, but they are visiting your site for a reason. So listening to your users feedback is key to meeting their expectations! As a business owner, be sure to keep these in consideration and as a developer, be sure to pass these recommendations through to your clients.
What are some things that users are trying to tell you and how do you find out?
What and why is it
Often people forget about the basics and fail to include what their product, service or business is. By excluding this vital information there will be users who will not know what the purpose of the page that they have stumbled upon is, but what to do next - and therefor bounce quickly off of your site.
Where is your pricing information?
If you are trying to sell something - a product or a service - be sure to include the price information as this is used by your visitor to determine their next action. Even if you are providing resources in return for their details, it is important to be clear.
Where are those testimonials or reviews? Have others tried it
People like to know that whatever they are investing money into is worth it - reviews or customer testimonials help to show your visitors what you can do. Be sure to add this information in a way that is easy for you visitors to find.
Where can I sign up or contact you
Another vital piece of information that many often forget is to let your visitors know how to signup and contact you. Perhaps you have chosen to hide your contact information due to spam bots or other issues faced, however, if you are in the business of recruiting clients, then be sure to have some form of contact information easily available to your visitors.