
The Generational Perception of Work and Productivity in the Remote-Work Era
In the year 2020, everything changed when the world stopped completely during COVID-19. The perception of safety, health, mental health, work, and private life completely turned around and led to a different conception of the world we knew.
As the global pandemic thrived, we saw how many jobs could be done from home, because people had to reinvent themselves as we were not able to go to our workplaces. And it settled a statement, changing the perception of work dramatically.
Before it, and for older generations, work was associated with physical presence, rigid schedules, and productivity measured by visible hours. But after it, younger generations saw the potential of working from home or being a so-called digital nomad, giving more priority to flexibility, emotional well-being, and measuring efficiency through results. This change reflects a social evolution guided by new technologies, new expectations, and a more connected workforce.
Remote work has been key in this transformation. For thousands of professionals, the ability to work from home meant reclaiming personal time, reducing stress, and achieving a healthier work--life balance (for example, by reducing commuting time most people get almost 2 extra hours of personal time). Productivity did not decrease --- in many cases, it actually improved --- because the focus shifted from "time spent" to "goals achieved." This model has also shown that trust and autonomy can lead to more engaged teams.
However, despite all of the perks, many companies are apparently eager to return to traditional workplaces. Maybe it is the fear of losing control or a lack of understanding of the new work dynamics, but this tendency threatens to undo meaningful progress for generations that have already experienced the freedom and effectiveness of remote work. Going back to the old-fashioned way of work feels like a step backward.
So now, the challenge is to find a middle ground that acknowledges the cultural and technological changes of our time, passing the torch to a new generation of workers. Because productivity is no longer measured by how many people are sitting in a chair, but by the value of the final results. And if we want organizations truly prepared for the future, we must listen to younger generations and build work models that prioritize both results and workers' well-being.
In CakeDC we do believe in remote work! Proving through the years that work can be done remotely no matter the timezone or language.