Redesigning your website can be a daunting and scary task, however, with the proper preparation and the right development team it can be a breeze! It can be a potentially long and tedious process, with a lot that can go wrong. From just a visual overhaul through to improving branding, user experience and sales, a website redesign can encompass a wide variety of changes that you can benefit from. Whatever your reasoning is for choosing a redesign, it offers you an opportunity to re-evaluate the bigger picture and see where improvements can be made. Here’s a quick checklist of things to look out for when embarking on a website redesign
- Strategy - why are you doing a redesign. Pencil down your main points behind the redesign project. What are your goals, ideals, visions. Where do you want the redesign to get you. What are the measurable results that you are hoping to see - importantly, you should also benchmark your current traffic and metrics.
- Saving your current assets - Have you made the proper back ups of the important files, media etc so that these remain accessible after the redesign of your website is complete. Go a step further, and take your metrics to work out what the most important assets and pages of your website - such product pages with the most sales or blog posts with the most views or social shares.
- Define your target audience - who is your idea visitor? Look at your customer journey and describe your customer.
- Have you checked out your competitors? Conduct competitive research - their overall look, problem areas, good ideas that appeal to you and your product/redesign.
- Outline your key features - identify what is most important to your website redesign. From shopping carts to news posts, landing pages, social sharing, security updates.
- Set your budget - outline what you want and how much you’d like to spend on it. Who - an agency, a freelancer etc - as well as the size or scope of your project, backend applications or additional features that you are looking for.
- Create a timeline and schedule your milestones - When do you expect to see things happen.
- Have you considered optimization? Don’t forget to make sure that your site is optimized social media and search engines.
- Test and revise - before launching!