Everyone wants their website to stand out and be noticed, have you considered what the top UX principles should be when designing your next website?
We have compiled a quick list of our top ones.
- Keep the user in mind - it's a social experience
Visitors may not always remember all the information presented to them on your site, however, they will almost certainly remember the experience or how they felt. Advertisers focus on selling to your heart, so why shouldn't you when designing. Focus on creating an emotional connection with your user.
- Visitors scan websites - very few actually read!
Infographics and images are a perfect way to get your message across quickly - try to capture as many of your audience as you can by including ‘scan friendly’ content.
Don’t let your main message get lost in clutter. Keep the visitors path to success clear and concise. It can take as little as 0.5 seconds for a visitor to decide whether to stay or leave. Don’t let a user have to think about their next action - keep preferred actions as clear as possible.
- Getting creative vs. using common design patterns
There are many commonly used UI patterns out there, which users are already accustomed to. By making use of these in your design, you make it easier for your user to adapt while making it easier for them to make use of your website. Links, buttons, position of login points, logos and company names all form part of commonly used UI patterns. Try to balance usability with your own creativity.
- Designing above the fold vs. designing for above the fold.
When designing to capture one’s attention, above the fold becomes a hot topic. Designing above the fold needs to be referenced within its own context - it varies across devices. Ideally when designing to capture attention, focus should not only be on the top of the page but rather be held throughout the page’s design.
Your goal when designing any website, is to create a dialogue with potential clients. The key to this point is to know who your visitors will be and to use these as insights into developing your design.
- Responsive design should be thoughtful design
Designing your website to be fluid across devices has become increasingly important over the last few years. However, many companies are still making websites responsive just to be responsive without proportioning image and text sizes. Top tip is to check out your site on different devices, such as mobile and tablets, and asking yourself “does this look good”.