With your website as such a powerful tool in reaching potential clients, can you afford to have forms that aren’t adequately bringing in conversions or leads? If you are failing to get leads in, have you considered that your forms may be the problem? Here are some tips to getting your forms up to scratch. Keep it simple Its key to keep your forms as easy as possible to submit - remove as many barriers as you can. Do you request excessive information, ask your user to login in order to submit their details or have a design that is over complicated and confusing? These are the things to look out for as they can act as deterrents to form submissions or lead conversions. Fill out the form yourself, give it a test run! If you haven’t already, give your form a test run! How do you feel about filling out the required fields, how long does it take, what emotions would you feel if this wasn’t your website and your form? Take all of these points into consideration and see if there any adjustments that need to be made. Reduce the number of fields There is no need to require 20 fields when submitting a form. Not only is it time consuming, but also unnecessary and frustrating to your user. Be sure to keep things to a minimum - if a user profile is required, ask them to fill this out later, once they have a feel for the benefits to them. Is there motivation to submit the form? Are you looking for new leads or to build up your email database? Does the user have incentive to submit the form? Besides your basic contact us forms, there should ideally be other CTA’s or lead generation techniques at play. These could include access to white papers, reports or expert advice which may be offered up as ‘free’ should the user submit their details. Use the opportunity to capture as many leads as possible - and remember, users need a reason to submit their details to you. Confirm the submission So a user has submitted their details, is there a confirmation message or page redirect? If not, you may be further frustrating your user - make sure to let them know that they have successfully submitted and you have received their information. For expert development and consultation services, give CakeDC a call - we lead, so you can lead.