With mobile traffic continuing to dominate, its just as important to get your mobile web design up to scratch. The stats for 2017 show that mobile searches once again took the lead at 50% with desktop sitting at around 45%. When designing your web application, it is key to not only consider mobile web development, but to prioritise it. Can you afford to lose over half of your web traffic due to poor design? Search engines have started prioritizing mobile friendly websites - what does this mean for you? Google has understood this shift in user behaviour, and with their mobile-first search index already kicking in, now is the time to get the mobile version of your site in tip top shape. If your mobile site lacks the same detailed information as your desktop site, you will get hurt by this indexing. Not providing key detail on your pages will shift your overall SEO rankings. Mobile optimized web design provides a better user experience for mobile users. With such a high percentage of mobile traffic, ensuring that these users get the best user experience possible on your site is vital. By ensuring that your mobile web design is functional, you provide the user with key functional aspects such as readable fonts and headers, easy-to-click links and faster load times. There are a variety of free tools out there to help you assess whether your site will rank well or not. If you are optimising your SEO and web design efforts for Google, then take a look at these three key tools that are vital to all developers. Google’s mobile-friendly test allows you to simply enter in your website URL and run a quick check to determine if you site is mobile friendly. While this tool is great for seeing how Google ranks your site, it doesn’t provide any detail in the site’s strengths and weaknesses. Google’s page speed insights tool allows you to assess the load speed times of your site. As well as providing a score, it also provides detail into how you can go about fixing the page speed. Google’s webmaster tools mobile usability test shows you even more detail into the usability of your mobile site. With many great free resources, as well as many insightful blog posts, you too can get your mobile site optimized for your user. CakeDC provides both development and consulting services, ensuring that you are left with the best web application solution. If you are in need of a full scoped development project or are simply looking for guidance and expert knowledge for your application, CakeDC is the team to contact.